Why is there no “one-size-fits-all” Google Ads budget?
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Every business goal is different
Every business goals are not the same; some businesses want to focus) on leads, sales, and in-market new business owners focus on awareness of his brand or services. That’s why google ads budgets are different, like
Some online business owner wants to sell there products to number of people in short time.And few service or business focus on phone calls and lead forms to get details of there customers to regenerate businesses with them, while new business want only awareness and branding.
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Competition changes the cost
On google ads, you are not bidding against others.
- If 2-5 business owners use the same keywords 》CPC ( cost is low )
- If 50-70 which business owners use the same keywords 》CPC ( cost becomes high )
Examples
Mobile shops in small village 》cheap amount
Vivo company online all India 》 very high ( expensive )
So, two or more than two business cannot spend same amount and expect not same results, all business CPC change as competition level.
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Industry matters a lot
Some industries are special categories more expensive.
- In these industries cost per click is Very high 》 Real Estate, Insurance, lawyers etc. .
- In these industries cost per click is
very low 》local shops, small business, small coaching etc.
An lawyer amount needs ₹200 – ₹1500 pay per click.
An local shops, small business amount needs ₹10 – ₹20 pay per click.
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Location changes everything
If google ads run in Delhi, Mumbai, Bangalore CPC cost is high.
If google ads run in small city CPC will be lower than expensive location.
Even the same business needs different budget, as target different location.
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Website quality affects budget
your website quality depends on your CPC
- Website speed is slow
- Website is confusing
- Website is Not mobile-friendly
Then google charge more amount and result is less.
Good website – lower cost
Bad website – high cost
Then budget is depend on your website how much quality.
- Experience level matters
- A beginner is not work properly it’s knowledge is very low, a beginner is mistake like this – wrong keywords, waste money, learn slowly.
- An expert is work properly with his experience and knowledge a expert is works like this – he knows how works, Stop waste fast, Gets results less budget
Same business and same market – but different budget ( amount) require.
One – Line Summary
Google Ads budget depends on your business,
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What Factors Decide Your Google Ads Budget?
The google is not decide your budget
