Introduction to Online Marketing and Google Ads Campaign
Google ads is a type of digital marketing, and online marketing simply means to give information to the people about our service and products, by using the internet , websites, search engines ( like – google ) , social media platforms (like – Facebook, Instagram etc. ) . Google ads is the part of this, now in this blog we will lean about the google ads campaign setup after that we will grow our businesses by Paid Ads on Google.
What Is Online Marketing?
Online marketing is also called Digital marketing, So we can say in simple words that digital marketing is a way to promote our services and products by using the internet and the help of Facebook, Instagram, Search engine like Google etc..
Today, the role of digital marketing in the businesses is more important , to grow our business.
Where Google Ads Campaign Fits in Digital Marketing.
The most important key forms of Digital marketing is-
SEO- Search Engine Optimization
SEM- Search Engine Marketing
SMO- Social Media Optimization
SMM- Social Media Marketing
Basically Google ads is a part of SEM (Search Engine Marketing ), Search Engine Marketing means showing ads on search engines like google, yahoo, Bing etc. platforms and these ads are called paid ads, because google ads does work on PPC method. Today’s time every business needs to google ads to increase and reach out to the most people.
What Are Google Ads and How Does It Work? Google Ads Campaign Step
Google ads is a platform of PPC (Pay- per-Click), in which google allows to show ads by using the PPC method.
In a simple way we can say that google ads is a source of an online platform where we can grow our small businesses by using google ads.
PPC Model (Pay Per Click) Explained.
Full form of PPC =Pay- Per- Click
In the PPC method we can say that google is only charged when someone clicks on an ad, and when someone only sees our ad not click on our ad google not charged.
Things You Need Before Setup a Google Ads Campaign.
Google ads account for google ads campaign
First off we need a google ads account to run google ads .
Website or Landing Page
To setup google ads campaign we need a proper setup landing page and a website on which we take traffic for leads , engagement, sales etc.
Keywords List.
We must create a keyword list to show ads to the users , when someone searches something on google by using keywords so that our ad is shown by related keywords.
Budget Planning for how to run google ads campaign step by step in 2026.
Budget planning is the most important step to setting up google ads.
In budget planning we decide how much we spend on our ads .
Example- 5000/day 10000/month
It is the most important step to get clicks, leads, and sales.
The right budget decides right clicks and right results.
Create a Google Ads Account to How to Run Google Ads Campaign Step by Step .
For creating a google ads account go to google and search google ads account and start now and fill in the business name, URL and give more information, step by step create a google ads account.
After this we do account setting, in account setting we choose Country time zone, currency, payment setting etc. after this our google ads account is ready to run ads.
Choose Your Campaign Goal.
To set up a google ads campaign first of all we decide a campaign goal to run ads.
In this we select a goal that determines what result we want. In this we say to google that why we are running ads like for leads, sales, engagement, traffic etc.
Select the Right Campaign Type to Google Ads Campaign Creation.
Google has many types of campaigns, we should decide a campaign type through this we decide our ads and how our ads are shown.
Search Campaign
When we run a search campaign by using google ads. then we search something on google ,we get some results, in these results some results are sponsored, these sponsored results are called search ads. In these types of ads we get only text .
Display Campaign
When we run a google display campaign by using google ads, In this type of campaign we promote our products and services by using other persons’ famous websites. In simple words we can say in display campaigns we show ads by using famous websites. These ads are very powerful and most important for retargeting ads. In this types of ads we show our ads by using banners.
Video Campaign
YouTube ads are the ads we see while watching YouTube videos. They can appear after, before and during the videos. These ads are very useful to promote our businesses by using YouTube. These ads basically appears on YouTube.
Shopping Campaign
When we search any product on google we get some results. In a shopping campaign we search for any product and we get results with product images, prices and product title.
Performance Max
We can say smart campaigns. A performance max campaign is a goal based google ads campaign where we set our marketing goal, budget and provide creative assets etc. Google AI then automatically shows your ads across all google platforms and optimizes them to get the best results for your goal.
Do Keyword Research for Your Google Advertising Campaign
First of all we do proper keyword research before setup google ads campaign setup because when someone search something on google then he get results by help of the related keywords.
Types of keywords
1 Length base keywords
Short tail keyword
Mid tail keywords
Long tail keywords
2 Intent base keywords
Informational keywords
Transactional keywords
Navigational keywords
Commercial keywords
Seed keyword
We can say that the seed keyword is a main keyword for related business , through the seed keyword we can get more keywords for business.
Tool for keyword research
By the help of Google Keyword Planner, we get more keywords to our business.
Where we find google keyword planner
Go google and search google ads , in google ads we get tools , in tools we get planning, in planning we get keyword planner.
Negative keywords
Some keywords are not useful for our business , so we make a negative keyword list and in this list we add which keywords that are not related to our ad.
This is a very important step to learn how to setup google ads campaign step by step in 2026.
Set Your Budget and Bidding Strategy for Google Ads Campaign Setup
This is a very important part to set up
In this step we decide how much we spend on google ads and how google spends.
Budget
In simply words we can say that in budget we decide how much we spend on google ads
Like – 5000/day 10000/month
Bidding Strategy
In bidding strategy we tell Google that how google spends our budget and what is our goal .
Bidding strategy types
1 manually Bidding strategy
2 Automated Bidding strategy
Write High-Converting Ad Copy
In this step we create our ad copy and make sure our ad copy should be attractive which inspires the people to click , fill form and engage with our website.
When we make our ad copy we should include headlines, description and call to action buttons and these things should be most attractive .
Because when a user searches something on google , he sees first of all text only.
Add Extensions to Improve Ad Performance
What are ad Extensions?
By using the ad extensions we make our ad more informative and increase our ad length.
So we can say that ad extensions are extra parts of information and by using the extensions we make our ad more useful and clickable.
Why use ad Extensions for PPC Campaign
1 By using the extensions we show our ad more informative without pay.
2 By using the extensions we increase the CTR of our ad.
3 By using the extensions we improve Ad rank and quality score.
Types of ad extensions
Sitelink Extensions – By using the sitelink extensions we add extra clickable links below your main ad.
Callout Extensions
It helps you add more value and stand out on the search results page.
Call Extensions
by using the call extensions we add our phone number in our ad.
Location Extensions
by using the location extensions we add our business address, google maps links in our ad.
Lead form Extensions
by using the Lead form extension we collect our users information directly.
Image Extensions
An image Extensions allows you to add a small Image next to your google search ad etc.
These extensions are more important to setup google ads campaign.
Review and Launch Your Google Ads Campaign
This is the last step for Google Ads Campaign Setup.
In this step we check our ad before publish By the use of an Ad preview tool, we see our ad before publishing and when we find something wrong in the ad we should change before publish. At the last when we find nothing wrong we publish our ad. now you know Google Ads Campaign Step.
